Dana Fernandez Photography and Cmart Celebrations are proud to partner together to put on The Curated Workshop - A publication and styling workshop to better hone your skills when it comes to styled shoots, vendor relationships, submitting for publication and attracting design clients . Opportunities for learning will take place through sessions guided by Dana, Eric, and other industry professionals and hands-on activities that will help you apply the knowledge learned in the sessions.
MAY 15-17, 2018
HIDDEN FALLS | THE TEXAS HILL COUNTRY
Located in the Hill Country in between San Antonio and Austin, Texas, the workshop will take place at the new beautiful Hayes Hollow Hidden Falls wedding venue. This venue was specifically selected due to the beautiful design and architecture of the space alongside the gorgeous outdoor foliage. We want our attendees to have 100% focus on the experience and the education of our workshop, so all lodging and food is included in our workshop pricing. All you have to do is get there!
TOPICS AND ACTIVIES
Building quality vendor relationships
Organizing styled shoots the right way
Science of styling
Presentations and Q&A from Style Me Pretty and Brides of Houston
Hands-On practice for styling, mood-boards, image curation, making your own styling board and much more!
Submitting to publications and keys to success
Common mistakes and how to fix them
Creating legitimacy and familiarity for your brand
Attracting clients that care about design
How photographers and planners can work together on wedding days with publication in mind
Presentation by Maggie from Bramble and Bee on creating a bouquet
How to shoot/style for publication on a wedding day
Creating a "styling kit"
Publications and SEO
WHO IS THIS WORKSHOP FOR?
We specifically designed this workshop so that both photographers AND planners will receive equal benefit to the information presented. The reason for this is that when photographers and planners work in sync together, it creates the best odds for publication. We even integrated activities so that planners and photographers will practice working together to showcase how they can make each other shine whether its on a wedding day or a styled shoot.
WHY SO MUCH FOCUS ON PUBLICATIONS?
While its great to design and/or shoot beautiful images or to have a cool "badge" on your website, it is SO much more than that to your business. When done the right way, it leads to revenue and bookings for your business. Last year alone over 60% of our clients found us from publications and those clients on average paid more than any other referral source. In addition, when a client found us through publication, their wedding was 7x more likely to also be published.
WHAT'S INCLUDED & PRICING
3 day, 2 night workshop
ALL meals and lodging included
(the only thing not included is travel to and from the workshop)
VIP UPGRADE | $400
For photographers: Access to a styled shoot designed by Cmart Celebrations
For planners/stylists: Option to pick and play to style your own shoot shot by Dana Fernandez Photography
Private Facebook group mentoring for 6 months after the workshop to help you submit content
One-hour Skype mentoring post-workshop
You might think that the workshop should come with a shoot included, however, the upgrade to the VIP package is demonstrating that one of the topics we will be discussing is that nothing is free. Doing shoots take up vendors' time (which is valuable) and for some, their resources as they have hard costs associated with their craft. We're wanting to encourage this to create a best practice when putting together a styled shoot. Though the Standard Package will not include a full shoot, there will still be opportunities in the activities to style and shoot.
NON-SHARED BED | $200
Bed upgrade to have a single, un-shared queen bed
(room will still be shared)