BRANDING, PORTFOLIO & HOW TO
ATTRACT YOUR IDEAL CLIENT
If I had to pick a teaching subject that is my favorite, it would be this one. I have always been immensely passionate about this since day one of starting our photography business. It's HUGE y'all. And unfortunately, so many business owners don't take the time truly refine their branding, marketing, and portfolio in order to attract their ideal clients.
I can't tell you how many times, I have had fellow creative business owners tell me how frustrated they are because they aren't attracting a client with a certain style, budget, or personality. The question, I also inevitably ask is, "Are you showing those products and work?" And 10 times out of 10, the answer is no.
Always staying true to our brand and showing what and who we want to hire us has attracted so many of our dream weddings. And for us it's not always about the flowers or the invitations, but ultimately its a client that trusts us, loves us, and of course, will see the value in what we offer as well as the price tag that comes along with it.
Above are examples of our client packaging. We integrated Nib & Pixel into our client experience, and is one of our ways to further our reach, branding, and attracting our ideal client.
In this 4 hour workshop, which can be at your choice of either our Houston downtown office or via Skype, we will review all of the ins-and-outs of branding, your portfolio, and how to attract your ideal client. Also, I highly recommend only businesses that are past the beginner/very-intermediate stage of their business to take this workshop. While it will be chalk full of information that will no doubt help you to achieve your branding goals, it can tend to be a bit overwhelming if you are still working on your product and basic marketing.
Identifying Your Ideal Client
Identifying Your Brand Based On Ideal Client Profile
Review Of Current Issues/Struggles You Are Experiencing
Understanding that Less is More
Utilizing Networking to Get To Your Ideal Client
Extending Your Brand Through Vendor Relationships
Client Experience To Further Your Branding
P L U S
(2) 1 hour Skype sessions to follow-up on progress and to tackle implementation issues.